Hi, I'm Eldin

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Hiroki Nishiyama: Graphic Designer Excellence Poster

This project pressed me with the challenge of taking inspiration from an existing style—that of Hiroki Nishiyama's—for an event poster. This project let me express the style and feel of Nishiyama's artwork through hierarchy of type, limited selections in color, and key placements of subjects.

Key Strategies

RECONSIDER

A portion of a larger project that really stuck out to me in when developing it. This design was created with the intent to raise awareness towards e-waste, and how often it goes unnoticed when tech is tossed away. The Eco-feel of the design was brought to life with the use of a green, leaf-like custom type and paper texture.

Key Strategies

Harper Brothers Barbershop

You know what makes the difference between a good barber and a great barber? Great barbers are ever so slightly funnier. The Harper Brothers are a humorous duo, and I wanted to express that through their identity and marketing. Their simple logo creates a recognizable and memorable figure, while their advertising humors to an all-encompassing audience.

Key Strategies

Equilibrium: Dataset Icons and Table Set

Equilibrium is a sleek and solid data branch, it was vital that the icons reflected this identity and were able to be scaled and visible at smaller sizes. This project challenged me in organizing promotional material and organizing datasets for visual consumption.

Key Strategies

What's up? I'm Sage.I'm a half-Canadian half-Japanese nerd who loves to eat nattō, play video games, and jump between several niche fixations (Thanks ADHD)!I specialize in vector illustration, but I am also experienced in brand identity, package design, motion graphics, and typography! But for me, illustration is where its at.When I was a kid, I grew up surfin' the early internet, which introduced me to the countless people, places, and experiences that continue to influence me to this day.Since 2019, I've taken upon the name Eldin, fusing together my love for art and my passion for design as part of my ongoing career, both in the real world and on the ever-changing internet.Thanks for stopping by :)

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Backed By Academics

With a fourth year standing in my Bachelors in Design, I am constantly expanding my knowledge of Graphic Design. Applying my learned subjects into personal works and professional practices.

Always Experimenting

I'm always learning both modern practices and traditional practices, all while pushing to see whats new and pulling inspiration from countless sources across the web—looks like being on the internet 24/7 has its perks. Take that, thoughtful family members.

Flexible Skillset

I love to learn new software and programs frequently. Constant exposure to how user interface and design is implemented in my everyday items helps me adapt to new situations on the fly.

Bringing a Fresh Identity to a Local Waterfront Chalet

Oyster Bay Resorts is a waterfront resort advertising a luxurious getaway for families and partners.Their brand refresh would need to hone in on highlighting their key identities that differentiate themselves from competitors.

Oyster Bay Resorts’ most recognizable features are:1. Their half heart-shaped chalets2. Their proximity to the oceanI incorporated both of these aspects into their refreshed identity. Their new logo would give them a more luxurious, minimal look, all while considering the oceanic style of their identity across their products, apparel, and utilities.Work completed: Typography, brand identity, layout, promotional material, mockup design.

Voice, Expression, and the Type (Booklet)

Voice, Expression, and the Type, is a typography booklet independently written and designed by me. This book was designed with the purpose to portray how typography connects with the way we speak to others and express ourselves.I was inspired by various artists whom I’ve followed for quite a bit, those being Osamu Sato, P1PE, and Odermatt & Tissi, I directed the style of this book to follow loosely in a similar style to all of these creators.

The booklet features overlapping elements to signify the overlap of typography with expression, and the round typography and rough-cut illustrations directly contrast each other, creating visual distinction. The whole book overviews many type principles in visually striking ways, all while bringing home the importance of type and what a skilled hand can bring to it.Work completed: Typography, promotional materials, preparing files for print, illustration, writing.

FUNCTION: Building a drink for smart work

FUNCTION is a tech-inspired, gamified cold-brew coffee drink. Their new package design is intentionally designed to break the mould of other energy and/or gaming-inspired drinks seen on market shelves.Most tech-inspired caffeinated drinks approached their packaging style with an electric, yet overwhelming energy—designs that depicted the drinks as more hyper than productive.

Creating a design with a more productive look meant diverting from this convention towards something calm, yet focused, direct, and containing similar elements that consumers can connect back to video games, gaming, and technology.

The main package designs feature heavily stylized pixel-art across three different flavors, each one depicted with a different color and nerd-oriented title. The design focuses on being colorful, retro, and focused, without exuding an overwhelming sense of energy present in other present energy drink brands.Work completed: Packaging, brand identity, competitor study, print production/communications, illustration.

FRAME 26: Hoodie, Site, and Screen Assets

FRAME 26 is the annual showcase of VIU’s graphic design graduates of 2026 (that's me)! The logo and identity has been loosely defined, but both will need to be further emphasized in its apparel and visual presentations.The promotional designs and presentation are a visual interpretation of how our class flourishes in framing our ideas and thinking outside the box — perhaps, how we think outside the frame.

The accompanying assets were designed to connect with the experiences of the graduating designers’ approaches, ideas, and collaborative nature. This meant depicting visuals of the literal tools we used, mantras we would earnestly (or jokingly), repeat to ourselves, and visualizing the event’s identity in various, unique forms, inspired by the students who I’ve worked alongside for the entire program.Work completed: Templates for event monitors, layout, promotional material, apparel design, website design and layout (built with Carrd), visual identity.

Headful: Designing Apparel for ADHD Awareness

The Project

Headful is an apparel project that focuses on creating visual illustrations of my personal experiences with ADHD throughout my life. The illustrations are then adapted to apparel such as sweaters and hoodies. This project was my solution to encourage more awareness and positive discussions about ADHD between friends and family in a visually unique way.

Research and Analysis

“…fewer than 20% of adults with ADHD are currently diagnosed and/or treated by psychiatrists.”This statistic made me realize how under-diagnosed and under-treated ADHD is. This could be due to many factors such as lacking access to a psychiatrist, but I noticed that a big hurdle for me were my own personal doubts having ADHD.Surprisingly, what helped me most was talking about it with others. These considerations and feelings are thoughts I would want others to recognize through Headful’s message, design, and visual interpretations.

Special Circumstances

Designing a visual style with a mental disorder in mind is difficult to approach, not all depictions of a disorder will be received positively by everyone, Shawn Coss is a fantastic example, due to the mixed reactions his collection of depictions received when published.

Therefore, I found it valuable to emphasize that these visuals and apparel are of my own depictions. At best, this could encourage more designers and artists to interpret their own experiences with ADHD.

Design Process

Exploring my visual perspective of ADHD, I found myself connecting the human senses with directional arrows. Mixing how both interact with each other, such as how the eyes dart through focus, or how visual noise interprets mental noise.Processing these into a physical mockup meant interpreting these ideas and visuals in a subtle but distinct way. One that will catch a passerby (or a friend) by intrigue, viewing the apparel.

Completed Designs

This project was made to blend together an important message — a call for awareness and discussion — with a visually intriguing design that is subtle, yet striking. The world should learn about ADHD and its prevalence and understated presence, why not look cool while doing it?

The final mockups help depict my various struggles and feelings towards the experiences ADHD has given me while displaying it through three unique illustrations.